1. Information We Collect

GreaterUtah.com collects limited information necessary to operate our local business directory, city guides, and community events platform:

• Business & Listing Information: Public business names, addresses, phone numbers, hours of operation, website URLs, and service details submitted by owners or curated from official public records.
• Business Claim Verification Data: Contact information, work email address, and documentation (such as utility bills or business licenses) submitted voluntarily by business owners to verify ownership.
• Contact & Form Inquiries: Messages, email addresses, and form details submitted via our contact, advertising, or correction forms (processed via FormSubmit.co).
• Usage & Analytics Data: Aggregated, non-personally-identifiable interaction metrics (searches, category selections, CTA clicks) via Google Analytics (GA4).

2. How We Use Information

We use collected information solely to verify business ownership claims, publish accurate community listings, respond to user inquiries, process advertising requests, and optimize site usability. We do not sell user or business owner data to third-party data brokers.

3. Business Verification Document Retention

Documentation uploaded to verify business ownership (business licenses, utility statements) is encrypted in transit and stored in restricted administrative access storage. All claim verification files are permanently deleted within 30 days following completed review.

4. Analytics & Tracking

GreaterUtah.com uses Google Analytics 4 (GA4) with IP anonymization enabled to analyze site traffic and usability. We do not send personally identifiable information (PII), form message text, or verification document contents to analytics providers.

5. Third-Party Services

Our website utilizes FormSubmit.co for contact form routing and LiteSpeed Cache for performance optimization. Third-party external links (such as business websites or ticket providers) are governed by their respective privacy policies.

6. Contact Privacy Team

For questions or requests regarding your data or business listing privacy, contact us via our Contact Page or email contact@greaterutah.com.